Tarot has been practiced for centuries, evolving from a card game into a widely used tool for reflection and self-guidance. A standard deck contains 78 cards: the 22 Major Arcana, representing life's significant themes and transitions, and the 56 Minor Arcana, covering the everyday influences that shape experience. Today it enjoys broad mainstream appeal, with millions of practitioners worldwide ranging from casual users to dedicated readers.

I've long been drawn to hidden knowledge, deeper meanings, and patterns. After years of using tarot, I Ching, and similar apps, I saw an opportunity in 2020 to combine that interest with my UX and creative background to build something better. The free apps lacked a premium feel, while the paid ones offered better interactions and artwork but at too high a cost. I wanted to strike a middle ground.

The app I envisioned would be free to download but premium in feel, with inline ads supporting a freemium model and a fully custom card deck of over 70 original illustrations at its centre. After auditing the landscape, I mapped core features, a monetization strategy, and a UX framework, culminating in a full style guide and high-fidelity mockups. Ultimately the project was shelved because AI-based summarization didn't exist yet. Now that it does, I'm reinvesting in the app in Spring 2026.